Prosumer

Sadly but quickly the entire term have come to an end. The professor finished the lesson of ecology analysis with "Prosumer", which is a combination of producer + consumer, hence the word "prosumer". Another way to describe the prosumer system is DIY (Do It Yourself) with examples such as; e-banking services and self checkout. A pro about prosumers is that you can save time and it is more efficient with cases such as online banking since you do not have to wait in line and everything can be done with a click away.

A con about this is that companies can cut jobs and people will be forced to be unemployed since it can decrease the expenses of companies. Also, some people may prefer to be served instead of the idea of self-serving but that depends on the person. The professor also touched upon DIY such as setting a store on Etsy (An online marketplace that sells handmade items). I, coincidentally have an online store there selling handmade charms (My Store)

The way i see it with my online store is that it is a good start-up for crafters who don't have a huge budget to start up a physical store and it lowers the workload for me as customers will check out themselves instead of me being attentive 24 hours in order to keep updated to what is happening in my store.

Medium Theory

The medium theory states that each medium of communication has relatively fixed characteristics that influence communication in a particular manner and that all media are extension of some of human faculty psychic or physically. An example would be that car is an extension of feet.

I have actually never thought of mediums like that because i only thought about the part where a medium helps us to complete any tasks easier. The most interaction between us and the medium is definitely the World Wide Web and the internet. We now use the internet everyday, every hour, and even every minute because that is how we have learned to communicate faster and with less effort. In a way, the internet's real message is the ability to extend human sight, speech and memory to an unprecedented degree. Moving on to the categories of hot or cool medium - which is another interesting way to categorize because hot medium is technology whose message fully engages the senses (ex. Simulation games)

while cool medium is technology whose message is multi-vocal and open ended (ex. TV, telephone)