Medium Theory

The medium theory states that each medium of communication has relatively fixed characteristics that influence communication in a particular manner and that all media are extension of some of human faculty psychic or physically. An example would be that car is an extension of feet.

I have actually never thought of mediums like that because i only thought about the part where a medium helps us to complete any tasks easier. The most interaction between us and the medium is definitely the World Wide Web and the internet. We now use the internet everyday, every hour, and even every minute because that is how we have learned to communicate faster and with less effort. In a way, the internet's real message is the ability to extend human sight, speech and memory to an unprecedented degree. Moving on to the categories of hot or cool medium - which is another interesting way to categorize because hot medium is technology whose message fully engages the senses (ex. Simulation games)

while cool medium is technology whose message is multi-vocal and open ended (ex. TV, telephone)